EXCELLENCE IN TOURISM AWARDED IN SWITZERLAND
20th Edition - Lugano, October 2026
The Swiss Tourism Awards are the official recognition of global tourism excellence, conferred by a Selection Committee. These awards are presented during the Swiss International Holiday Exhibition in Lugano and are bestowed in a Gala Ceremony attended by representatives from politics, the press, and the world of tourism.
The primary objective of the Awards is to promote high-level tourism, safeguard and enhance the natural and cultural heritage of the countries, foster competitiveness, and uphold standards of excellence in service. The awards showcase international destinations and accommodations to the Swiss public, highlighting those distinguished by special merits that are deserving of representation and hosting in Lugano.
7900 + Destinations analysed
637 Candidate destinations
137 AWARDED destinations
19 editions
EXCELLENCE IN TOURISM AWARDED IN SWITZERLAND
20th Edition - Lugano, October 2026
The Swiss Tourism Awards are the official recognition of global tourism excellence, conferred by a Selection Committee. These awards are presented during the Swiss International Holiday Exhibition in Lugano and are bestowed in a Gala Ceremony attended by representatives from politics, the press, and the world of tourism.
The primary objective of the Awards is to promote high-level tourism, safeguard and enhance the natural and cultural heritage of the countries, foster competitiveness, and uphold standards of excellence in service. The awards showcase international destinations and accommodations to the Swiss public, highlighting those distinguished by special merits that are deserving of representation and hosting in Lugano.
Luxury Tourism Awards – Celebrating Excellence in High-End Travel
The Luxury Tourism Awards (LTA) represent the exclusive section of the Swiss Tourism Awards dedicated to the world of luxury travel. This prestigious initiative honors destinations and hospitality providers that stand out for their elegance, superior service quality, and ability to offer refined, one-of-a-kind experiences. A true tribute to international excellence in high-end hospitality.
Luxury destinations
The Luxury Tourism Awards celebrate travel destinations that stand out for their high-end offerings. Exclusive and elegant places that deliver a superior travel experience by combining hospitality, natural beauty, and top-tier services. Awarded locations embody excellence in luxury hospitality and in enhancing the value of their local heritage.
Luxury Hotels
The properties honored with the Luxury Tourism Awards represent the elite of high-end hospitality. Luxury hotels and resorts distinguished by impeccable service, refined settings, and internationally recognized standards of excellence. These awards highlight a commitment to making every stay unforgettable and to promoting the highest quality in luxury travel experiences.
Award-winning destinations
Swiss International Holiday Exhibition
23th Edition - Lugano, October 2026
The Swiss International Holiday Exhibition, the organizer of the award, stands out as one of the most significant tourism fairs on the European calendar.
Participation in the Exhibition provides award-winning destinations and accommodations with the opportunity to directly engage with a select group of more than 400 buyers and tourism professionals, as well as the Swiss public.
Swiss International Holiday Exhibition
22th Edition - Lugano, October 2026
The Swiss International Holiday Exhibition, the organizer of the award, stands out as one of the most significant tourism fairs on the European calendar.
Participation in the Exhibition provides award-winning destinations and accommodations with the opportunity to directly engage with a select group of more than 400 buyers and tourism professionals, as well as the Swiss public.
the awards ceremony
The awards ceremony will be held during the Get Together Party, an informal occasion to celebrate 2026 excellence and foster networking.
All nominees for the Swiss Tourism Awards will be honored during the official ceremony. Each will receive the coveted award in the presence of local dignitaries, buyers, trade visitors, decision makers, representatives of the award-winning destinations and companies, media, influencers, tourism professionals and Swiss International Holiday Exhibition staff.
LUGANO HOSTS THE SWISS TOURISM WEEK
Lugano, Swiss Tourism Capital 2026, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 22 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city
LUGANO HOSTS THE SWISS TOURISM WEEK
Lugano, Swiss Tourism Capital 2026, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 22 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city
the awards ceremony
The awards ceremony will be held during the Get Together Party, an informal occasion to celebrate 2026 excellence and foster networking.
All nominees for the Swiss Tourism Awards will be honored during the official ceremony.
Each will receive the coveted award in the presence of local dignitaries, buyers, trade visitors, decision makers, representatives of the award-winning destinations and companies, media, influencers, tourism professionals and Swiss International Holiday Exhibition staff.
LUGANO HOSTS THE SWISS TOURISM WEEK
Lugano, Swiss Tourism Capital 2026, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 22 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city
the awards ceremony
The awards ceremony will be held during the Get Together Party, an informal occasion to celebrate 2026 excellence and foster networking.
All nominees for the Swiss Tourism Awards will be honored during the official ceremony. Each will receive the coveted award in the presence of local dignitaries, buyers, trade visitors, decision makers, representatives of the award-winning destinations and companies, media, influencers, tourism professionals and Swiss International Holiday Exhibition staff.
SWISS TOURISM AWARDS: THE SELECTION PROCESS
Application proposal
Participation in SIHE is a necessary and indispensable condition for the proper validation of the submitted application. The interested party must formally register as an official exhibitor at the international fair and simultaneously request to be evaluated for admission to the award selection process.
Automated Analysis
Through an artificial intelligence platform developed in collaboration with Web2rism, the University of Lugano (Università della Svizzera italiana), SIHE, and funded by the Swiss Confederation, the digital presence of the destination (web reputation) is analyzed, revealing how it is perceived and described online.
Human Data Review
A team of experienced professionals carefully reviews the sources identified by the AI, analyzes the content, removes any misleading, incorrect, or irrelevant information, integrates any missing data, and thoroughly validates and filters all information before submitting it to the scientific committee for final evaluation.
Committee Evaluation
The scientific committee carefully analyzes the revised data provided, categorizes the destinations based on objective parameters, and drafts a final report that determines whether the application is accepted or rejected, the category in which the destination falls, and the detailed rationale behind the decision.
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