EXCELLENCE IN TOURISM AWARDED IN SWITZERLAND
19th Edition - Lugano, 31 Oct / 2 Nov 2025
The Swiss Tourism Awards are the official recognition of global tourism excellence, conferred by a Selection Committee. These awards are presented during the Swiss International Holiday Exhibition in Lugano (31 Oct / 2 Nov 2025) and are bestowed in a Gala Ceremony attended by representatives from politics, the press, and the world of tourism.
The primary objective of the Awards is to promote high-level tourism, safeguard and enhance the natural and cultural heritage of the countries, foster competitiveness, and uphold standards of excellence in service. The awards showcase international destinations and accommodations to the Swiss public, highlighting those distinguished by special merits that are deserving of representation and hosting in Lugano.
2025 SELECTIONS ARE now OPEN
7900 + Destinations analysed
637 Candidate destinations
137 AWARDED destinations
19 editions
EXCELLENCE IN TOURISM AWARDED IN SWITZERLAND
19th Edition - Lugano, 31 Oct / 2 Nov 2025
The Swiss Tourism Awards are the official recognition of global tourism excellence, conferred by a Selection Committee. These awards are presented during the Swiss International Holiday Exhibition in Lugano (31 Oct / 2 Nov 2025) and are bestowed in a Gala Ceremony attended by representatives from politics, the press, and the world of tourism.
The primary objective of the Awards is to promote high-level tourism, safeguard and enhance the natural and cultural heritage of the countries, foster competitiveness, and uphold standards of excellence in service. The awards showcase international destinations and accommodations to the Swiss public, highlighting those distinguished by special merits that are deserving of representation and hosting in Lugano.
2025 SELECTIONS ARE now OPEN
Accomodations Eligibility for the 2025 Swiss Tourism Awards
In recognition of exceptional achievement, the Swiss Tourism Awards are proud to announce a dedicated category exclusively for 5-star hotels in the 2025 edition. This prestigious distinction ensures that only the most esteemed establishments participate in the rigorous evaluation process. Successful applicants will have the honor of attending the awards ceremony and subsequently, proudly showcase their designation as a “Swiss Tourism Award”-winning accommodation. These award winners will also have the opportunity to connect with qualified buyers from around the globe.
Accomodations Eligibility for the 2025 Swiss Tourism Awards
In recognition of exceptional achievement, the Swiss Tourism Awards are proud to announce a dedicated category exclusively for 5-star hotels in the 2025 edition. This prestigious distinction ensures that only the most esteemed establishments participate in the rigorous evaluation process. Successful applicants will have the honor of attending the awards ceremony and subsequently, proudly showcase their designation as a “Swiss Tourism Award”-winning accommodation. These award winners will also have the opportunity to connect with qualified buyers from around the globe.
Award-winning destinations
Swiss International Holiday Exhibition
22th Edition - Lugano, 31 Oct / 2 Nov 2025
The Swiss International Holiday Exhibition, the organizer of the award, stands out as one of the most significant tourism fairs on the European calendar.
Participation in the Exhibition provides award-winning destinations and accommodations with the opportunity to directly engage with a select group of more than 250 buyers and tourism professionals, as well as the Swiss public.
Swiss International Holiday Exhibition
22th Edition - Lugano, 31 Oct / 2 Nov 2025
The Swiss International Holiday Exhibition, the organizer of the award, stands out as one of the most significant tourism fairs on the European calendar.
Participation in the Exhibition provides award-winning destinations and accommodations with the opportunity to directly engage with a select group of more than 250 buyers and tourism professionals, as well as the Swiss public.
the awards ceremony
The ceremony will unfold during a gala dinner at one of the city’s most prestigious venues, with a breathtaking view of the lake serving as the backdrop for the evening.
All destinations participating in the Swiss Tourism Awards will be honored during the official ceremony. They will receive the coveted award in the presence of local authorities, representatives from award-winning destinations, the media, influencers, tourism professionals, and the staff of the Swiss International Holiday Exhibition.
LUGANO HOSTS THE SWISS TOURISM WEEK
Lugano, Swiss Tourism Capital 2025, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 21 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city
LUGANO HOSTS THE SWISS TOURISM WEEK
Lugano, Swiss Tourism Capital 2025, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 21 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city
the awards ceremony
The ceremony will unfold during a gala dinner at one of the city’s most prestigious venues, with a breathtaking view of the lake serving as the backdrop for the evening.
All destinations participating in the Swiss Tourism Awards will be honored during the official ceremony. They will receive the coveted award in the presence of local authorities, representatives from award-winning destinations, the media, influencers, tourism professionals, and the staff of the Swiss International Holiday Exhibition.
LUGANO HOSTS THE SWISS TOURISM WEEK
Lugano, Swiss Tourism Capital 2024, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 20 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city
the awards ceremony
The ceremony will unfold during a gala dinner at one of the city’s most prestigious venues, with a breathtaking view of the lake serving as the backdrop for the evening.
All destinations participating in the Swiss Tourism Awards will be honored during the official ceremony. They will receive the coveted award in the presence of local authorities, representatives from award-winning destinations, the media, influencers, tourism professionals, and the staff of the Swiss International Holiday Exhibition.
SWISS TOURISM AWARDS: THE SELECTION PROCESS
The Selection Committee
All the destinations undergo a thorough online reputation analysis using the Web2rism Artificial Intelligence tools, enabling the committee working on the recognition to clearly and precisely identify their values, merits, strengths, and opportunities.
Destination analysis
The data collected and analyzed by Web2rism arecarefully processed. Each tourism destination that reaches a minimum quality threshold is classified as a 'Web2rism Certified Destination' and deemed eligible for nomination to the Swiss Tourism Awards.
Application proposal
Each 'Web2rism Certified Destination' is considered by the Committee, which evaluates the results and identifies the main strengths on the tourism front for each location. If suitable, the Committee proposes its nomination for the Swiss Tourism Awards.
The official application
Destinations that receive the nomination are eligible to accept, attending the award ceremony and presenting the destination as a 'Swiss Tourism Award' location to the enthusiastic audience at the Swiss International Holiday Exhibition.
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