EXCELLENCE IN TOURISM AWARDED IN SWITZERLAND

18th Edition - Lugano, November 1-3, 2024

The Swiss Tourism Awards are the official recognition of global tourism excellence, conferred by a Selection Committee. These awards are presented during the Swiss International Holiday Exhibition in Lugano (1-3 November 2024) and are bestowed in a Gala Ceremony attended by representatives from politics, the press, and the world of tourism.
The primary objective of the Awards is to promote high-level tourism, safeguard and enhance the natural and cultural heritage of the countries, foster competitiveness, and uphold standards of excellence in service. The awards showcase international destinations and accommodations to the Swiss public, highlighting those distinguished by special merits that are deserving of representation and hosting in Lugano.

18 editions

7400 + Destinations analysed

617 Candidate destinations

120 AWARDED destinations

2024 SELECTIONS ARE now OPEN

How to apply to the Swiss Tourism Awards

2024 SELECTIONS ARE now OPEN

How to apply to the Swiss Tourism Awards

Swiss International Holiday Exhibition

21th Edition - Lugano, November 1-3, 2024

The Swiss International Holiday Exhibition, the organizer of the award, stands out as one of the most significant tourism fairs on the European calendar.
Participation in the Exhibition provides award-winning destinations and accommodations with the opportunity to directly engage with a select group of more than 100 buyers and tourism professionals, as well as the Swiss public.

the awards ceremony

The ceremony will unfold during a gala dinner at one of the city’s most prestigious venues, with a breathtaking view of the lake serving as the backdrop for the evening.
All destinations participating in the Swiss Tourism Awards will be honored during the official ceremony. They will receive the coveted award in the presence of local authorities, representatives from award-winning destinations, the media, influencers, tourism professionals, and the staff of the Swiss International Holiday Exhibition.

LUGANO HOSTS THE SWISS TOURISM WEEK

Lugano, Swiss Tourism Capital 2024, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 20 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city

LUGANO HOSTS THE SWISS TOURISM WEEK

Lugano, Swiss Tourism Capital 2024, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 20 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city

the awards ceremony

The ceremony will unfold during a gala dinner at one of the city’s most prestigious venues, with a breathtaking view of the lake serving as the backdrop for the evening.
All destinations participating in the Swiss Tourism Awards will be honored during the official ceremony. They will receive the coveted award in the presence of local authorities, representatives from award-winning destinations, the media, influencers, tourism professionals, and the staff of the Swiss International Holiday Exhibition.

LUGANO HOSTS THE SWISS TOURISM WEEK

Lugano, Swiss Tourism Capital 2024, is situated in the heart of the Swiss canton of Ticino, overlooking the enchanting lake bearing the same name. Lugano is a city that captivates visitors with its elegance, breathtaking scenery, and cosmopolitan spirit.
Boasting a distinctive and fascinating blend of unspoiled nature, vibrant culture, and a sophisticated urban scene, Lugano has been hosting the Swiss International Holiday Exhibition for over 20 years.
Lugano awaits you with Swiss quality, extending a warm welcome and offering the atmosphere of a great European city

the awards ceremony

The ceremony will unfold during a gala dinner at one of the city’s most prestigious venues, with a breathtaking view of the lake serving as the backdrop for the evening.
All destinations participating in the Swiss Tourism Awards will be honored during the official ceremony. They will receive the coveted award in the presence of local authorities, representatives from award-winning destinations, the media, influencers, tourism professionals, and the staff of the Swiss International Holiday Exhibition.

SWISS TOURISM AWARDS: THE SELECTION PROCESS

The Selection Committee

All the destinations undergo a thorough online reputation analysis using the Web2rism Artificial Intelligence tools, enabling the committee working on the recognition to clearly and precisely identify their values, merits, strengths, and opportunities.

Destination analysis

The data collected and analyzed by Web2rism arecarefully processed. Each tourism destination that reaches a minimum quality threshold is classified as a 'Web2rism Certified Destination' and deemed eligible for nomination to the Swiss Tourism Awards.

Application proposal

Each 'Web2rism Certified Destination' is considered by the Committee, which evaluates the results and identifies the main strengths on the tourism front for each location. If suitable, the Committee proposes its nomination for the Swiss Tourism Awards.

The official application

Destinations that receive the nomination are eligible to accept, attending the award ceremony and presenting the destination as a 'Swiss Tourism Award' location to the enthusiastic audience at the Swiss International Holiday Exhibition.

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