The Swiss Tourism Awards are a prestigious international recognition given in Switzerland for the purpose of highlighting excellence in different segments of the tourism industry.
Delivered within the Swiss International Holiday Exhibition in Lugano., the Swiss Tourism Awards are given to destinations with an excellent reputation on the Internet as vacation destinations, with a special focus on locations that promote new forms of sustainable and alternative tourism to traditional mass tourism itineraries and themes and that have been selected by our Committee for the attractive potential of their tangible and intangible heritage to the discerning Swiss public.
In the era of Web 2.0, where the web is used by users to create and exchange content and opinions on a variety of topics, an entity’s reputation is strongly influenced by what users write about it on the web.Through the use of an innovative technology developed by the University of Lugano and funded by the Swiss Confederation, the Swiss Tourism Awards are presented only to destinations that prove to be particularly popular with surfers around the world and meet specific quality criteria pertaining to the tourism industry.
The International Holiday Salon
Tens of thousands of visitors from all over Switzerland and neighboring northern Italy regularly visit the Salon, which is confirmed year after year as an increasingly strategic event for increasing visibility to a large and attentive public and developing qualified institutional relationships aimed at strengthening international contacts and relations between municipalities.
In addition, the Lugano vacation fair is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations