After careful evaluation, the scientific committee of the Swiss Tourism Awards then selected the City of Taxco and awarded the prize:

Destination to be discovered

“To the magic Silver City for the beauty of its architecture, museums and tradition that shines through”

Taxco de Alarcón is a city located in the state of Guerrero, Mexico, famous for its architectural beauty, cultural heritage and traditional crafts.

The beauty of Taxco is intrinsic to its picturesque cityscapes and cobbled streets, surrounded by charming colonial buildings and narrow streets filled with history. The city is renowned for its well-preserved Spanish colonial architecture, with baroque churches and white houses adorned with flowered balconies that create a charming atmosphere.

Taxco is a center of production of high quality silver jewelry. The Silver Market is one of the main attractions, where you can find a wide range of jewelry, ornaments and unique handicrafts.

The city is also known for its traditional festivals and celebrations, such as Holy Week, during which engaging and spectacular religious processions take place.

In addition, the breathtaking panorama and the surrounding mountains offer wonderful opportunities for hiking and enjoying nature