After careful evaluation, the scientific committee of the Swiss Tourism Awards has chosen Sarajevo as the winner in the category:

Cultural and Traditional Destination

The rationale behind this selection is: “for enchanting visitors with its cultural heritage, hospitality, historical landmarks, unique experiences, vibrant atmosphere, and fascinating history.”

Known as the “Jerusalem of Europe,” Sarajevo is a melting pot of religions, cultures, and histories, where Ottoman, Austro-Hungarian, and Slavic influences seamlessly converge. The city’s historical charm is reflected in its architecture, with stunning mosques, Catholic cathedrals, Orthodox churches, and synagogues standing side by side.

One of Sarajevo’s most distinctive features is its vibrant traditional arts and crafts. The city is home to bustling bazaars, where visitors can explore handcrafted goods such as intricate carpets, jewelry, and pottery. The famous Baščaršija, Sarajevo’s old bazaar, is a must-see, with its cobblestone streets, historic shops, and authentic eateries offering Bosnian delicacies like ćevapi and burek.

Sarajevo is also a city of festivals, hosting numerous cultural events throughout the year, from classical music performances to film festivals, showcasing both local and international talent. The city’s people are warm, welcoming, and proud of their rich cultural traditions, making it an unforgettable destination for those seeking an authentic experience.

Whether you’re exploring its historical landmarks or immersing yourself in the local culture, Sarajevo promises a journey through time and tradition.